Nokia on top – Nintendo at the bottom
The annual 2010 Consumer Electronics Show (CES) is in full swing and comes to an end tomorrow. It has been reported that there are 40% more green products this year than last year. Coinciding with the opening of CES, Greenpeace has released their ‘Guide to Greener Electronics’, which lists the top 18 manufacturers of electronics, according to their policies on toxic chemicals, recycling and climate change.
I was hoping to see my favorite manufacturer, Apple, on the top of the list but unfortunately they are 5th. The top place goes to Nokia, followed by Sony, Toshiba, Phillips and Apple, in that order. At the very bottom is Nintendo followed Microsoft, Lenovo, Fujitsu and Dell, a few steps above, respectively.
To take a look at the ‘well-hidden’ scorecard of your favorite company, go here for a summary of each company, click on ‘more…’ after the company summary and then click on ‘Download Document’. The scorecard is buried under these links, but when you finally get to it there is a wealth of easily comprehendible information in the form of ranking, overall score and detailed scoring in the areas of chemicals, e-waste and energy. Here is an example of Nokia’s scorecard.
Greenpeace started these scorecards in 2006. At the end of 2006 Nokia was at the top and Apple was the very bottom! I am glad to see that Apple is changing for the better and has climbed from the last position in 2006 to 11th, 14th, 9th and 5th in 2010.